Ralph Fege, CLU CH.F.C. CHS

As vice president of sales, Ralph is responsible for identifying sales targets and goals for CF Canada Financial and bringing the sales team together to achieve them. Since joining CF Canada Financial in 2010 as a Managing Partner, Ralph has been instrumental in developing sales and business development strategies contributing to high advisor retention rates and the continued growth of the company.

Ralph began his management career in London Life’s Victoria branch and within five years took the branch from a ranking of 274 to one of the top 25 best performing branches in the country. After this significant success, Ralph was promoted to Director of Management Development and later became the Director of Training and Development for the entire field force in Canada. Ralph went on to become Vice President of Western Canada for London Life overseeing 14 branches, 80 managers and a team of over 1,100 advisors.

In 2000, Ralph became a B.C. Regional Director at Freedom 55 Financial and built one of the largest branches in Canada. Looking for a new challenge, in 2010 he started an office from scratch for Desjardins Financial and became an independent advisor. During this time, Ralph won numerous awards for improving productivity and sales growth.

Ralph is a certified trainer coach and holds CLU, CH.F.C., and CHS designations. Ralph is an active RVer, sailor, and sports lover. Alongside his wife, Ralph is involved with rescuing dogs and cats from shelters and founded Embrace a Discarded Animal Society to find forever homes for rescue animals.

Ralph Fege, Regional Vice President, Surrey - headshot