David Somerville, BBA CFP

As vice president of sales, David is responsible for leading and supporting advisors, aligning marketing to support sales initiatives and developing innovative market strategies to drive revenue growth and develop existing markets.

Leveraging nearly three decades of experience in marketing, insurance and financial planning, David provides leadership and support to CF Canada Financial operations while simultaneously acting as a subject matter expert for wealth and insurance products.

David joined CF Canada Financial in January 2021 and in his role, he works closely with advisors to utilize a holistic client process that creates opportunity and delivers exceptional value to clients.

David’s entrepreneurial spirit has driven him to take on numerous challenging roles in the Canadian financial services sector. Prior to joining CF Canada Financial, David was Regional Director at a large MGA and had a significant influence on their growth strategy. Prior to that, he held a variety of senior leadership and financial advisor roles at leading institutions and firms.

David received his Bachelor of Business Administration from Simon Fraser University and a CFP designation. In his spare time he enjoys travel, kayaking and running.